Panasonic TH42PX70 Calibrated Settings
It's a shame that most plasma TVs are not set in their optimal condition out of the box. The Dynamic mode is usually preselected, which will give a very bright and colourful picture but sadly it's also very inaccurate and unsuitable for use at home where the condition isn't as bright.
The good news is, it's very easy to rectify this by just pressing a few buttons on your remote control. The shortcut way is to simply select the Cinema mode, and then select Warm colour temperature, which according to professional reviews is extremely close to the D65 standard that most movie studio are adhering to.
At first the picture may seem very yellow to your eyes, but this is entirely normal because you have been used to "blue temperature" that is widely used by manufacturers and retailers to produce a bright and "attractive" yet incorrect picture. If you think about it the colour of white vary according to the colour temperature: a piece of white paper under a fluorescent light will look different from when it's under a tungsten light or daylight.
D65 refers to the colour temperature of Northern arctic light at noon, and is generally accepted as the colour temperature where errors can be picked up most easily. By sticking to this standard, you make sure that you are seeing what the directors and film producers are seeing in their own broadcast studio when they edit the film.
So give Cinema mode in Warm colour temperature a chance, it's actually the truest picture despite the initial yellow tint. Once you get used to it, you'll feast your eyes on truly natural and realistic pictures, and wonder how you managed to be brainwashed by blue temperature all your life.